I love specials. I get bored of looking at menus most of the time and choice overload slows my decision making, so I usually go with recommendations and specials. Flavors of the months are amazing, although if you get hooked onto one, there’s always a chance that you might never see it again after that month.
From a competitive standpoint, flavors of the month or specials let restaurants and food retailers develop a competitive advantage over others. If they are good enough, they might poach customers away from others, but chasing such competitor tactics is not a good strategy, in fact, it’s a terrible one.
If you try and chase a flavor of the month, you’ll very soon realize that without knowing the ingredients or how to mix them, you’re recipe is bound to fail. Just because someone else is making money telling a story doesn’t mean that you will profit by doing so as well.
Chasing flavors is easy, making them is much harder. Reacting to trends is easy, setting them and profiting from them is much harder.So, are you making or chasing a flavor today?
