Feed: Seth's Blog
Posted on: Wednesday, June 20, 2012 5:04 AM
Author: Seth Godin
Subject: A lesson from a great architect
Architecture is a combination of sculpture and art and engineering and user interface. It is high tech and low tech at the same time, utilitarian and beautiful and virtually always budget constrained. But do you know what great architects understand? If you don't get it built, the work doesn't matter. Great architects are able to be great because they know how to sell their ideas to their clients. (Or, they know how to find clients who will build their ideas. Same thing.) If you're brilliant and undiscovered and underappreciated (in whatever field you choose), then you're being too generous about your definition of brilliant. |
