Friday, December 30, 2016

Notes From: Sally Denton. “The Profiteers.” (chp. 1-7)

August 27, 2016 

“American soldiers had seized Saddam Hussein’s opulent Republican Palace in some of the fiercest fighting of the entire Iraq War. Iraq was smoldering in ruins, “conquered” by President George W. Bush. Its cities bombed out”


August 27, 2016 

“Joining American Special Forces as they sorted through the rubble of the fortress—once the sex and porn parlor of one of Saddam’s two sadistic sons, Uday—was a select group of employees of the San Francisco–based construction company Bechtel. “This place is surreal,” Bechtel’s Thor Christiansen said of the sumptuousness of the grounds now occupied by the “Bechtelians,” who were overseeing the US government’s $3 billion job to rebuild war-torn Iraq.”


August 27, 2016 

“An ironic shrine to American culture and excess—from the stockpile of Kentucky bourbon to the Playboy Mansion–inspired pleasure palace—Saddam’s headquarters was an emulation of Western greed and imperialism. Most mocking of all was that Bechtel—the privately held, secretive American corporation that epitomized the extreme and unfettered capitalism that Saddam claimed to loathe—was now rooted in the heart of his kingdom.”


August 27, 2016 

“US construction giant Bechtel National Inc. arrived in Iraq in April 2003, along with US troops, even before President Bush had declared the war over, and with the first lucrative government contract to rebuild the country. The influx of Bechtel engineers into Baghdad came immediately after the bombing of Saddam’s palace. Bush had launched the reconstruction of Iraq a week after the invasion, and Bechtel was the primary recipient of hundreds of millions of dollars of government contracts with its profits guaranteed. ”


August 27, 2016 

“Bechtel received the coveted contract as the principal vehicle to fix the entire Iraqi infrastructure: the power grid, water supply, sewage system, roads, bridges, seaport, airports, hospitals, and schools. The government’s decision to waive competitive bidding under the aegis of “national security” provoked little attention among lawmakers or the media in the United States, though European allies criticized as “exceptionally maladroit” the unseemliness of inviting bids from “only well-connected domestic companies.” For Bechtel, it was business as usual. Due to its relationship with Dick Cheney, Halliburton received most of the “contractor” and conflict of interest attention during the war. This, ironically, on the whole, left Bechtel overlooked by the media.”


August 27, 2016 

“Priding itself as the company that can “build anything, any place, any time,” Bechtel grew from a scrappy Nevada road-grading operation at the dawn of the twentieth century to the world’s largest construction company. Initially established in a geography inhospitable to humans, Bechtel became the prototype for taming remote and forbidding landscapes as exemplified by its historic signature project, Hoover Dam. “The bigger, the tougher the job, the better we like it,” company president Stephen Bechtel once bragged to Fortune.”


August 27, 2016 

“ As the leading engineering and construction firm in America, Bechtel has reaped billions in profits, thanks to its quasi-government posture, an unprecedented revolving door between its San Francisco headquarters and Washington’s inner sanctums, and a business model based on federal contracts that are antithetical to the company’s free-enterprise espousals.”


August 27, 2016 

“Its wielding of unelected power is a cautionary tale, although unheeded by a nation that in recent decades embraced private concentration over public distribution of wealth. Still, for all its outsize ambitions and profits, the family empire has been ruled by stunningly prosaic figures.
To comprehend this system of revolving-door capitalism and the part the Bechtel family has played in it, one must go back to the company’s regional western beginnings. It is a classic American story of money and power, bootstraps and courage, brawn and genius.
Or at least that’s the myth of the Bechtel family dynasty.”


August 27, 2016 

“Bechtel Group Inc. grew after the mysterious death in 1933 of its founding patriarch, Warren A. “Dad” Bechtel. Dad, who first determined to “break” the Colorado River as if it were a wild horse, and who, with primitive mastery of the steam shovel, had built the founding fortune, left no succession plan. His three sons—Warren Jr., Stephen, and Kenneth—vied for control of the family company.”


August 27, 2016 

“It has built 17,000 miles of roads, eighty ports and harbors, 6,200 miles of railway, a hundred tunnels, fifty hydroelectric plants, thirty bridges, and twenty-five entire communities, including the futuristic Saudi Arabian city of Jubail—a $20 billion project hailed as the largest project in construction history.”


August 27, 2016 

“A leader in the liquefied natural gas market, Bechtel has built a third of the world’s liquefaction capacity, not only throughout America but also in Australia, Egypt, Algeria, and Russia. ”


October 2, 2016 

“Indeed, the succeeding generations of Bechtel men have navigated—if not designed—the powerful and profitable symbiosis between government and industry. Politically reactionary, the family has long been identified with the Republican Party. Like their archconservative corporate peers, they advocate a consolidated, freewheeling capitalistic, monopolistic economy unrestrained by government oversight or taxation.”


October 2, 2016 

“Despite its fiercely antiregulatory, antigovernment stance, the Bechtel family owes its entire fortune to the US government, dating back to its first Depression-era construction projects in the western United States. ”


October 2, 2016 

“Western builders will build the Hoover-Boulder Dam, a Western project in the West for the West,” gloated the Pacific Builder in 1931 when a Bechtel-led California-based consortium won the historic US Bureau of Reclamation contract.”


October 2, 2016 

“Dad Bechtel’s “single most remarkable achievement up to that time was the invention of a folding toothbrush that fit neatly into a vest pocket.” Two years later, he would derive $2 million in profits (roughly $600 million in today’s terms), and his company would suddenly be one of the preeminent engineering and construction firms in the world.”

October 15, 2016 

“A “tall, beefy man with a bull-like roar,” Warren Augustine Bechtel, whose legacy would be one of the greatest engineering achievements in American history, came into the world on September 12, 1872.”


October 15, 2016 

“I landed in Reno with a wife and two babies, a slide trombone, and a ten-dollar bill,” Warren later recalled. ”


October 15, 2016 

“He found a job there as an estimator for the Southern Pacific, earning $59 a month. “He was learning all the time, but he seemed to me a natural engineer,” his supervisor later recalled. ”


October 15, 2016 

“A series of jobs ensued from which Warren acquired technical experience in lieu of a formal education. From Wadsworth, he moved to Lovelock, Nevada, where he became a gravel pit superintendent at a quarry. He, his wife, and two young sons were a familiar sight at the primitive migrant job sites. He soon acquired the nickname “Dad,” as his ubiquitous brood called him.”


October 15, 2016 

“By 1906, Dad was ready to strike out on his own. At thirty-four years old, he obtained his first subcontract with the Western Pacific Railroad, building a line between Pleasanton and Sunol. This independent undertaking marked the birth of the modern Bechtel company.”


October 15, 2016 

“When he purchased the imposing machine, thanks to a loan from his well-to-do father-in-law, his company was officially launched. His steam shovel was in great demand, and he undertook ever-larger railroad projects while expanding into building roads, tunnels, bridges, and dams. In large white block script, he stenciled “W. A. BECHTEL CO.” onto the red cab door. It would be another sixteen years before he would formally incorporate his business. ”


October 15, 2016 

“At a yard in San Leandro, he retrofitted 1912 model Packards and Alcos with dump bodies. Referred to later as the “coming of age” period for the Bechtel organization, the completion of the last 106-mile stretch of the Northwestern Pacific line signaled the beginning of the company’s rise. “I never expected to have that much money in a lifetime,” the unlettered son of a small-town grocer confided to a friend upon receiving his nearly $500,000 payment.”


October 15, 2016 

“A stickler for verbal agreements and handshake deals with his associates—“When you can’t trust a man’s word, you can’t trust his signature,” he would declare—he also insisted on fifty-fifty partnerships. “Dad had no patience with 51-49 arrangements,” a former partner once said. “He used to say ‘No man with a sense of self-respect wants to be controlled on that kind of percentage.’ ”


October 30, 2016 

“Built at the height of the Great Depression, under the most harrowing and inhumane conditions, by the country’s hungriest men, Hoover Dam was a towering metaphor for the overwhelming challenges facing a desperate nation. Conceived by a river runner, designed by a civil engineer, facilitated by an indecisive president and hostile Congress, brutally micromanaged by an arrogant contractor, overseen by a handful of calculating corporate titans, and built by circus acrobats and Indian skywalkers, the feat was a historic convergence of implausible circumstances.”


November 9, 2016 

“ Naysayers feared that the weight of the lake created by the dam would provoke massive tremors and “unleash a flood of biblical proportions.” One engineer recalled, “We were all scared stiff.”




November 9, 2016 

“America had hit rock bottom, the national unemployment rate soaring to 25 percent. One out of every four heads of household were out of work. Millions wandered from state to state in search of a job, and when word spread of the dam construction, they poured into Nevada in droves. Within weeks, more than ten thousand prospective workers were loitering around the train depot and the temporary Six Companies headquarters in downtown Las Vegas, resembling what one account called a “hobo jungle.” They would compete for fifteen hundred jobs. ”


December 25, 2016 

“In early August 1933, accompanied by his wife and daughter, Dad set sail from New York City bound for France and then on to Austria by train. He left Clara and Alice in Vienna—apparently under instruction from Soviet authorities that he travel alone to the Russian capital. Once in Moscow, he spent three productive days and nights at the historic National Hotel near the heart of Red Square and the fortified Kremlin. He got on well with his Russian hosts, by all accounts, but on the fourth night before he was to depart for Kiev, he died suddenly in his hotel room from what the New York Times described as “an overdose of a medicine which he had been taking for several years on doctors’ orders.” Just fifteen days shy of his sixty-first birthday, the legendarily tough and robust Bechtel fell into what his family would later characterize as a diabetic coma from an insulin overdose. “Fumbling with a syringe, he injected himself with insulin, something Clara had always done,” according to one account of the death. “Whether through unfamiliarity or grogginess,” he gave himself too much and slipped into death on the night of August 28, 1933.”


December 25, 2016 

“At the time of Dad’s death, lawyers were preparing for a legal battle. But Warren and Ken deferred to the more tenacious Steve, and named him president of the company. “They wanted me to lead, and naturally, I was glad to do it,” he told an interviewer somewhat disingenuously.”


December 25, 2016 

“The ancient Western dream of an advanced industrial economy controlled at home and able to compete nationally is brighter now than it has ever been,” historian Bernard De Voto wrote in a 1946 Harper’s essay about the modern-day miracle of the Six Companies consortium. From Hoover Dam on through World War II, Bechtel and what Fortune magazine called the “lusty, uninhibited men” of Six Companies—sometimes individually, sometimes together—pursued a moneymaking, precedent-setting confederacy with the US government. By the end of the 1930s, following political turmoil in Europe, the federal government began focusing on national defense, and Six Companies would transition from earthmovers and dam builders to industrialists with billion-dollar defense contracts. Of all the Six Companies principals, Bechtel would be positioned to profit the most handsomely, landing the lucrative shipbuilding contracts that would make Steve a central figure in the American war industry. In the early 1940s, Bechtel and his associates thrust themselves into the top echelons of America’s shipbuilding and steel works. Leading into World War II, they shrewdly maneuvered into the key recipients of US military contracts.”


December 26, 2016 

“They concocted a scheme that would serve as the prototype for Bechtel’s famous “turnkey” contract. For a fixed fee, the company would design a project, build it, and deliver it to the owner complete at a set date, and ready to turn the key and start operating. The concept of a negotiated contract rather than a bid contract would be the company’s signature for decades to come. It was an outgrowth of Steve’s philosophy to free the firm from competitive bidding and to control the entire project. “The client benefits because this arrangement makes possible the close coordination of engineering, procurement, and construction with the continuity needed to deliver the most plant in the least time,” Steve described it. “We like responsibility. We have organized and prepared for i”


December 26, 2016 

“In 1939 Adolf Hitler invaded Poland, and by June 1940, Nazi Germany controlled Belgium, Norway, the Netherlands, Denmark, Luxembourg, and France and was preparing to launch an air assault on Great Britain. It didn’t take any “great foresight,” as the company’s internal history put it, to see that America would soon be drawn into the war in Europe. “Like others, the Bechtels were alert to the implications and lost no time getting their resources ready for the country’s service.” Two years earlier, Bechtel and McCone had studied the shipbuilding industry, envisioning a new market that “seemed about ripe to become a big-volume business,” Steve would say”

December 26, 2016 

“Bechtel-McCone had first moved overseas with the construction of the far-flung naval bases stretching ten thousand miles from Alameda, California, through Pearl Harbor, Midway, Wake Island, Guam, and the Philippines. During the war, the firm had also built refineries in Saudi Arabia for the Arabian American Oil Co. (Aramco), as well as the entire Aramco headquarters city at Dhahran, and railroads, port facilities, and highway systems for the Saudi royal family.”


December 26, 2016 

“McCone’s move into the highest circles of government—first in defense and atomic energy, and ultimately in intelligence as director of the CIA—marked the genesis of the infamous “revolving door” that would define the Bechtel business model for the rest of the twentieth century and beyond.”


December 26, 2016 

“Steve formed a series of new corporate entities under his total control. He broke the family’s long-standing ties with Henry Kaiser and other Six Companies executives and brought in a new team of professional managers. Like-minded in temperament and vision, Steve’s men mirrored his conservative values: stalwart churchgoers, Boy Scouts loyalists, and earnest teetotalers. Native Californians who were educated primarily at Berkeley and Stanford, they were “hardworking WASP Republicans with equally hardworking WASP Republican wives,” a journalist observed. The Bechtelians were a colorless, sober bunch. “They are not always the easiest people to deal with—you wouldn’t want to go out for a drink with them after work,” a corporate insider once told a newspaper. “But they get the job done.”


December 28, 2016 

“Steve was invested and McCone was the second-largest stockholder—had discovered this ostensibly inexhaustible supply of fossil fuels. As a result, SOCAL received an exclusive fifty-year right to search for oil across 395,000 square miles. Bechtel prepared to transform primitive Saudi Arabia—the most oil-rich nation on earth—into “a country that could match any in the world with highways, utilities, airports, and the other manifestations of modernity.”


December 28, 2016 

“Steve was prepared to tackle what he saw as the biggest job since Hoover Dam—the Trans-Arabian Pipeline from the Persian Gulf to the Mediterranean Sea. “This thirty-inch, four-hundred-thousand-barrel-per-day line will be the mightiest pipeline ever laid,” Steve crowed to company managers, “bigger than any oil line yet completed and almost as long as the Big Inch line running from Texas to New York.”


December 28, 2016 

“As oil flowed during the late 1940s, the Bechtel Corporation negotiated a cost-plus contract with the Saudi government to undertake an ambitious plan, influenced by Washington, to help lift the kingdom into the modern capitalist age,” wrote Coll. The company so mirrored the CIA by participating in intelligence gathering and providing cover to CIA agents that it was widely considered a government surrogate, if not a full-fledged government enterprise by both the political leaders of the countries in which it operated, as well as by its rivals in industry.”


Notes From: Sally Denton. “The Profiteers.” iBooks. 

Check out this book on the iBooks Store: https://itun.es/dk/y7qE8.l

Friday, December 23, 2016

Notes From: Paul Kalanithi. “When Breath Becomes Air.”

November 29, 2016 

“I FLIPPED THROUGH THE CT scan images, the diagnosis obvious: the lungs were matted with innumerable tumors, the spine deformed, a full lobe of the liver obliterated. Cancer, widely disseminated. I was a neurosurgical resident entering my final year of training. Over the last six years, I’d examined scores of such scans, on the off chance that some procedure might benefit the patient. But this scan was different: it was my own.”


November 29, 2016 

“Dressed in a thin blue gown on a cold examining table, I described the symptoms to her. “Of course,” I said, “if this were a boards exam question—thirty-five-year-old with unexplained weight loss and new-onset back pain—the obvious answer would be (C) cancer. But maybe it’s just that I’m working too hard. I don’t know. I’d like to get an MRI to be sure.”
“I think we should get X-rays first,” she said. MRIs for back pain are expensive, and unnecessary imaging had lately become a major national point of cost-saving emphasis.”


November 29, 2016 

“How about we get flexion-extension X-rays, then—maybe the more realistic diagnosis here is isthmic spondylolisthesis?”
From the reflection in the wall mirror, I could see her googling it.
“It’s a pars fracture affecting up to five percent of people and a frequent cause of back pain in the young.”
“Okay, I’ll order them, then.”
“Thanks,” I said.”


November 29, 2016 

“At age thirty-six, I had reached the mountaintop; I could see the Promised Land, from Gilead to Jericho to the Mediterranean Sea. I could see a nice catamaran on that sea that Lucy, our hypothetical children, and I would take out on weekends. I could see the tension in my back unwinding as my work schedule eased and life became more manageable. I could see myself finally becoming the husband I’d promised to be”


November 29, 2016 

“We were scheduled for a vacation the following week to visit some old college friends in New York. Maybe a good night’s sleep and a few cocktails would help us reconnect a bit and decompress the pressure cooker of our marriage.
But Lucy had another plan. “I’m not coming to New York with you,” she announced a few days before the trip. She was going to move out for a week; she wanted time to consider the state of our marriage. She spoke in even tones, which only heightened the vertigo I felt.”


November 29, 2016 

“My back stiffened terribly during the flight, and by the time I made it to Grand Central to catch a train to my friends’ place upstate, my body was rippling with pain. Over the past few months, I’d had back spasms of varying ferocity, from simple ignorable pain, to pain that made me forsake speech to grind my teeth, to pain so severe I curled up on the floor, screaming. This pain was toward the more severe end of the spectrum. I lay down on a hard bench in the waiting area, feeling my back muscles contort, breathing to control the pain—the ibuprofen wasn’t touching this—and naming each muscle as it spasmed to stave off tears: erector spinae, rhomboid, latissimus, piriformis …
A security guard approached. “Sir, you can’t lie down here.”
“I’m sorry,” I said, gasping out the words. “Bad … back … spasms.”
“You still can’t lie down here.”
I’m sorry, but I’m dying from cancer.
The words lingered on my tongue—but what if I wasn’t? Maybe this was just what people with back pain live with. I knew a lot about back pain—its anatomy, its physiology, the different words patients used to describe different kinds[…]”


November 29, 2016 

“I remembered a day off as a summer camp counselor, fifteen years prior, sitting on the shore of a lake in Northern California, with a bunch of joyous kids using me as an obstacle in a convoluted game of Capture the Flag, while I read a book called Death and Philosophy. I used to laugh at the incongruities of that moment: a twenty-year-old amid the splendor of trees, lake, mountains, the chirping of birds mixed with the squeal of happy four-year-olds, his nose buried in a small black book about death. Only now, in this moment, I felt the paral”


December 4, 2016 

“I KNEW WITH CERTAINTY that I would never be a doctor. I stretched out in the sun, relaxing on a desert plateau just above our house. My uncle, a doctor, like so many of my relatives, had asked me earlier that day what I planned on doing for a career, now that I was heading off to college, and the question barely registered. If you had forced me to answer, I suppose I would have said a writer, but frankly, thoughts of any career at this point seemed absurd.”


December 4, 2016 

“I knew medicine only by its absence—specifically, the absence of a father growing up, one who went to work before dawn and returned in the dark to a plate of reheated dinner.”


December 4, 2016 

“His unyielding dedication to his patients soon made him a respected member of the community. When we did see him, late at night or on weekends, he was an amalgam of sweet affections and austere diktats, hugs and kisses mixed with stony pronouncements: “It’s very easy to be number one: find the guy who is number one, and score one point higher than he does.” He had reached some compromise in his mind that fatherhood could be distilled; short, concentrated (but sincere) bursts of high intensity could equal … whatever it was that other fathers did. All I knew was, if that was the price of medicine, it was simply too high.”


December 4, 2016 

“On my first trek alone, as a ten-year-old, I discovered an old irrigation grate. I pried it open with my fingers, lifted it up, and there, a few inches from my face, were three white silken webs, and in each, marching along on spindled legs, was a glistening black bulbous body, bearing in its shine the dreaded blood-red hourglass. Near to each spider a pale, pulsating sac breathed with the imminent birth of countless more black widows. Horror let the grate crash shut. I stumbled back. The horror came in a mix of “country facts” (Nothing is more deadly than the bite of the black widow spider) and the inhuman posture and the black shine and the red hourglass. I had nightmares for years.
The desert offered a pantheon of terrors: tarantulas, wolf spiders, fiddlebacks, bark scorpions, whip scorpions, centipedes, diamondbacks, sidewinders, Mojave greens. Eventually we grew familiar, even comfortable, with these creatures.”


December 4, 2016 

“Of our many childhood mysteries, chief among them was not why our father decided to bring his family to the desert town of Kingman, Arizona, which we grew to cherish, but how he ever convinced my mother to join him there. They had eloped, in love, across the world, from southern India to New York City (he a Christian, she a Hindu, their marriage was condemned on both sides”


December 4, 2016 

“My mother, afraid the impoverished school system would hobble her children, acquired, from somewhere, a “college prep reading list.” Trained in India to be a physiologist, married at twenty-three, and preoccupied with raising three kids in a country that was not her own, she had not read many of the books on the list herself.”


December 4, 2016 

“She made me read 1984 when I was ten years old; I was scandalized by the sex, but it also instilled in me a deep love of, and care for, language.
Endless books and authors followed, as we worked our way methodically down the list: The Count of Monte Cristo, Edgar Allan Poe, Robinson Crusoe, Ivanhoe, Gogol, The Last of the Mohicans, Dickens, Twain, Austen, Billy Budd … By the time I was twelve, I was picking them out myself, and my brother Suman was sending me the books he had read in college: The Prince, Don Quixote, Candide, Le Morte D’Arthur, Beowulf, Thoreau, Sartre, Camus.”


December 4, 2016 

“After I was caught returning at dawn from one such late-night escapade, my worried mother thoroughly interrogated me regarding every drug teenagers take, never suspecting that the most intoxicating thing I’d experienced, by far, was the volume of romantic poetry she’d handed me the previous week. Books became my closest confidants, finely ground lenses providing new views of the world.”


December 4, 2016 

“She was a phenom: she took it upon herself to transform the Kingman school system, and she did. Suddenly there was a feeling in our high school that the two mountain ranges that bounded the town no longer defined the horizon: it was what lay beyond them.
Senior year, my close friend Leo, our salutatorian and the poorest kid I knew, was advised by the school guidance counselor, “You’re smart—you should join the army.”


December 4, 2016 

“It was a five-hundred-page novel called Satan: His Psychotherapy and Cure by the Unfortunate Dr. Kassler, J.S.P.S., by Jeremy Leven. I took it home and read it in a day. It wasn’t high culture. It should have been funny, but it wasn’t. However, it did make the throwaway assumption that the mind was simply the operation of the brain, an idea that struck me with force; it startled my naïve understanding of the world. Of course, it must be true—what were our brains doing, otherwise? Though we had free will, we were also biological organisms—the brain was an organ, subject to all the laws of physics, too! Literature provided a rich account of human meaning; the brain, then, was the machinery that somehow enabled it. It seemed like magic.”


December 4, 2016 

“Throughout college, my monastic, scholarly study of human meaning would conflict with my urge to forge and strengthen the human relationships that formed that meaning. If the unexamined life was not worth living, was the unlived life worth examining?”


December 4, 2016 

“Senior year, in one of my last neuroscience classes, on neuroscience and ethics, we visited a home for people who had suffered severe brain injuries. We walked into the main reception area and were greeted by a disconsolate wailing.”


December 4, 2016 

“At first, the guide explained, a family will visit constantly, daily or even twice a day. Then maybe every other day. Then just weekends. After months or years, the visits taper off, until it’s just, say, birthdays and Christmas. Eventually, most families move away, as far as they can get.”


December 4, 2016 

“I vented openly about how I couldn’t believe that parents had abandoned these poor kids, and how one of them had even smiled at me.
The professor was a mentor, someone who thought deeply about how science and morality intersected. I expected him to agree with me.
“Yeah,” he said. “Good. Good for you. But sometimes, you know, I think it’s better if they die.”
I grabbed my bag and left.”


December 4, 2016 

“Only later would I realize that our trip had added a new dimension to my understanding of the fact that brains give rise to our ability to form relationships and make life meaningful. Sometimes, they break.”


December 4, 2016 

“I applied for a master’s in English literature at Stanford and was accepted into the program. I had come to see language as an almost supernatural force, existing between people, bringing our brains, shielded in centimeter-thick skulls, into communion.”


December 4, 2016 

“As I finished my thesis, I could only conclude that Whitman had had no better luck than the rest of us at building a coherent “physiological-spiritual” vocabulary, but at least the ways in which he’d failed were illuminating. I was also increasingly certain that I had little desire to continue in literary studies, whose main preoccupations had begun to strike me as overly political and averse to science. One of my thesis advisers remarked that finding a community for myself in the literary world would be difficult, because most English PhDs reacted to science, as he put it, “like apes to fire, with sheer terror.” I wasn’t sure where my life was headed.”


December 4, 2016 

“Some of my closest friends from college were headed to New York City to pursue a life in the arts—some in comedy, others in journalism and television—and I briefly considered joining them and starting anew. But I couldn’t quite let go of the question: Where did biology, morality, literature, and philosophy intersect? Walking home from a football game one afternoon, the autumn breeze blowing, I let my mind wander. Augustine’s voice in the garden commanded, “Take up and read,” but the voice I heard commanded the opposite: “Set aside the books and practice medicine.” Suddenly, it all seemed obvious. Although—or perhaps because—my father, my uncle, and my elder brother were all doctors, medicine had never occurred to me as a serious possibility.”


December 18, 2016 

“You would think that the first time you cut up a dead person, you’d feel a bit funny about it. Strangely, though, everything feels normal. The bright lights, stainless steel tables, and bow-tied professors lend an air of propriety. Even so, that first cut, running from the nape of the neck down to the small of the back, is unforgettable. The scalpel is so sharp it doesn’t so much cut the skin as unzip it, revealing the hidden and forbidden sinew beneath, and despite your preparation, you are caught unawares, ashamed and excited. Cadaver dissection is a medical rite of passage and a trespass on the sacrosanct, engendering a legion of feelings: from revulsion, exhilaration, nausea, frustration, and awe to, as time passes, the mere tedium of academic exercise. Everything teeters between pathos and bathos: here you are, violating society’s most fundamental taboos, and yet formaldehyde is a powerful appetite stimulant, so you also crave a burrito. Eventually, as you complete your assignments by dissecting the median nerve, sawing the pelvis in half, and slicing open the heart, the bathos supersedes: the sacred violation takes on the character of your average college class, replete with pedants, class clowns[…]”


December 4, 2016 

“The first day, before we got to the cadavers, was CPR training, my second time doing it. The first time, back in college, had been farcical, unserious, everyone laughing: the terribly acted videos and limbless plastic mannequins couldn’t have been more artificial. But now the lurking possibility that we would have to employ these skills someday animated everything. As I repeatedly slammed my palm into the chest of a tiny plastic child, I couldn’t help but hear, along with my fellow students’ jokes, real ribs cracking.
Cadavers reverse the polarity. The mannequins you pretend are real; the cadavers you pretend are fake. But that first day, you just can’t. When I faced my cadaver, slightly blue and bloated, his total deadness and total humanness were undeniable. The knowledge that in four months I would be bisecting this man’s head with a hacksaw seemed unconscionable.”


December 4, 2016 

“Of course, the cadavers, in life, donated themselves freely to this fate, and the language surrounding the bodies in front of us soon changed to reflect that fact. We were instructed to no longer call them “cadavers”; “donors” was the preferred term. And yes, the transgressive element of dissection had certainly decreased from the bad old days. (Students no longer had to bring their own bodies, for starters, as they did in the nineteenth century. And medical schools had discontinued their support of the practice of robbing graves to procure cadavers—that looting itself a vast improvement over murder, a means once common enough to warrant its own verb: burke, which the OED defines as “to kill secretly by suffocation or strangulation”


December 4, 2016 

“Yet the best-informed people—doctors—almost never donated their bodies. How informed were the donors, then? As one anatomy professor put it to me, “You wouldn’t tell a patient the gory details of a surgery if that would make them not consent.”


December 4, 2016 

“Anatomy professors are perhaps the extreme end of this relationship, yet their kinship to the cadavers remains. Early on, when I made a long, quick cut through my donor’s diaphragm in order to ease finding the splenic artery, our proctor was both livid and horrified. Not because I had destroyed an important structure or misunderstood a key concept or ruined a future dissection but because I had seemed so cavalier about it. The look on his face, his inability to vocalize his sadness, taught me more about medicine than any lecture I would ever attend. When I explained that another anatomy professor had told me to make the cut, our proctor’s sadness turned to rage, and suddenly red-faced professors were being dragged into the hallway.
Other times, the kinship was much simpler. Once, while showing us the ruins of our donor’s pancreatic cancer, the professor asked, “How old is this fellow?”
“Seventy-four,” we replied.
“That’s my age,” he said, set down the probe, and walked away.”


December 4, 2016 

“Med students spend the first two years in classrooms, socializing, studying, and reading; it was easy to treat the work as a mere extension of undergraduate studies. But my girlfriend, Lucy, whom I met in the first year of medical school (and who would later become my wife), understood the subtext of the academics. Her capacity to love was barely finite, and a lesson to me. One night on the sofa in my apartment, while studying the reams of wavy lines that make up EKGs, she puzzled over, then correctly identified, a fatal arrhythmia. All at once, it dawned on her and she began to cry: wherever this “practice EKG” had come from, the patient had not survived. The squiggly lines on that page were more than just lines; they were ventricular fibrillation deteriorating to asystole, and they could bring you to tears.”


December 8, 2016 

“We entered the room. I stood awkwardly off to the side until Melissa pushed me to the front, between the patient’s legs, just in front of the attending.
“Push!” the nurse encouraged. “Now again: just like that, only without the screaming.”
The screaming didn’t stop, and was soon accompanied by a gush of blood and other fluids. The neatness of medical diagrams did nothing to represent Nature, red not only in tooth and claw but in birth as well. (An Anne Geddes photo this was not.) It was becoming clear that learning to be a doctor in practice was going to be a very different education from being a medical student in the classroom. Reading books and answering multiple-choice questions bore little resemblance to taking action, with its concomitant responsibility. Knowing you need to be judicious when pulling on the head to facilitate delivery of the shoulder is not the same as doing it. What if I pulled too hard? (Irreversible nerve injury, my brain shouted.) The head appeared with each push and then retracted with each break, three steps forward, two steps back. I waited. The human brain has rendered the organism’s most basic task, reproduction, a[…]”


December 8, 2016 

“In the fourth year of medical school, I watched as, one by one, many of my classmates elected to specialize in less demanding areas (radiology or dermatology, for example) and applied for their residencies. Puzzled by this, I gathered data from several elite medical schools and saw that the trends were the same: by the end of medical school, most students tended to focus on “lifestyle” specialties—those with more humane hours, higher salaries, and lower pressures—the idealism of their med school application essays tempered or lost. As graduation neared and we sat down, in a Yale tradition, to rewrite our commencement oath—a melding of the words of Hippocrates, Maimonides, Osler, along with a few other great medical forefathers—several students argued for the removal of language insisting that we place our patients’ interests above our own. (The rest of us didn’t allow this discussion to continue for long. The words stayed. This kind of egotism struck me as antithetical to medicine and, it should be noted, entirely reasonable. Indeed, this is how 99 percent of people select their jobs: pay, work environment, hours. But that’s the point. Putting lifestyle first is how you find a job[…]”


December 8, 2016 

“As for me, I would choose neurosurgery as my specialty. The choice, which I had been contemplating for some time, was cemented one night in a room just off the OR, when I listened in quiet awe as a pediatric neurosurgeon sat down with the parents of a child with a large brain tumor who had come in that night complaining of headaches”


December 8, 2016 

“Now, Claire,” the surgeon began, softly.
“Is it as bad as it looks?” the mother interrupted. “Do you think it’s cancer?”
“I don’t know. What I do know—and I know you know these things, too—is that your life is about to—it already has changed. This is going to be a long haul, you understand? You have got to be there for each other, but you also have to get your rest when you need it. This kind of illness can either bring you together, or it can tear you apart. Now more than ever, you have to be there for each other.”


December 16, 2016 

“As my skills increased, so too did my responsibility. Learning to judge whose lives could be saved, whose couldn’t be, and whose shouldn’t be requires an unattainable prognostic ability. I made mistakes. Rushing a patient to the OR to save only enough brain that his heart beats but he can never speak, he eats through a tube, and he is condemned to an existence he would never want … I came to see this as a more egregious failure than the patient dying.”


December 16, 2016 

“My thoughts turned to my father. As medical students, Lucy and I had attended his hospital rounds in Kingman, watching as he brought comfort and levity to his patients. To one woman, who was recovering from a cardiac procedure: “Are you hungry? What can I get you to eat?”
“Anything,” she said. “I’m starving.”
“Well, how about lobster and steak?” He picked up the phone and called the nursing station. “My patient needs lobster and steak—right away!” Turning back to her, he said, with a smile: “It’s on the way, but it may look more like a turkey sandwich.”


December 16, 2016 

“After surgery, we talked again, this time discussing chemo, radiation, and prognosis. By this point, I had learned a couple of basic rules. First, detailed statistics are for research halls, not hospital rooms. The standard statistic, the Kaplan-Meier curve, measures the number of patients surviving over time. It is the metric by which we gauge progress, by which we understand the ferocity of a disease. For glioblastoma, the curve drops sharply until only about 5 percent of patients are alive at two years. Second, it is important to be accurate, but you must always leave some room for hope. Rather than saying, “Median survival is eleven months” or “You have a ninety-five percent chance of being dead in two years,” I’d say, “Most patients live many months to a couple of years.” This was, to me, a more honest description. The problem is that you can’t tell an individual patient where she sits on the curve: Will she die in six months or sixty? I came to believe that it is irresponsible to be more precise than you can be accurate.”


December 16, 2016 

“Driving home later that night, after gently explaining to a mother that her newborn had been born without a brain and would die shortly, I switched on the radio; NPR was reporting on the continuing drought in California. Suddenly, tears were streaming down my face.
Being with patients in these moments certainly had its emotional cost, but it also had its rewards. I don’t think I ever spent a minute of any day wondering why I did this work, or whether it was worth it. The call to protect life—and not merely life but another’s identity; it is perhaps not too much to say another’s soul—was obvious in its sacredness.”


December 16, 2016 

“Before operating on a patient’s brain, I realized, I must first understand his mind: his identity, his values, what makes his life worth living, and what devastation makes it reasonable to let that life end. The cost of my dedication to succeed was high, and the ineluctable failures brought me nearly unbearable guilt. Those burdens are what make medicine holy and wholly impossible: in taking up another’s cross, one must sometimes get crushed by the weight.”


December 16, 2016 

“A resident’s surgical skill is judged by his technique and his speed. You can’t be sloppy, and you can’t be slow. From your first wound closure onward, spend too much time being precise and the scrub tech will announce, “Looks like we’ve got a plastic surgeon on our hands!” Or: “I get your strategy: by the time you finish sewing the top half of the wound, the bottom will have healed on its own! Half the work—very smart!” A chief resident will advise a junior, “Learn to be fast now. You can learn to be good later.” In the OR, everyone’s eyes are always on the clock. For the patient’s sake: How long has he been under anesthesia? During long procedures, nerves can get damaged, muscles can break down, kidneys can fail. For everyone else’s sake: What time are we getting out of here tonight?”


December 16, 2016 

“When I was a med student, the first patient I met with this sort of problem was a sixty-two-year-old man with a brain tumor. We strolled into his room on morning rounds, and the resident asked him, “Mr. Michaels, how are you feeling today?”
“Four six one eight nineteen!” he replied, somewhat affably.
The tumor had interrupted his speech circuitry, so he could speak only in streams of numbers, but he still had prosody, he could still emote: smile, scowl, sigh. He recited another series of numbers, this time with urgency. There was something he wanted to tell us, but the digits could communicate nothing other than his fear and fury. The team prepared to leave the room; for some reason, I lingered.
“Fourteen one two eight,” he pleaded with me, holding my hand. “Fourteen one two eight.”
“I’m sorry.”
“Fourteen one two eight,” he said mournfully, staring into my eyes.
And then I left to catch up to the team. He died a few months later, buried with whatever message he had for the world.”


December 16, 2016 

“My life had been building potential, potential that would now go unrealized. I had planned to do so much, and I had come so close. I was physically debilitated, my imagined future and my personal identity collapsed, and I faced the same existential quandaries my patients faced. The lung cancer diagnosis was confirmed. My carefully planned and hard-won future no longer existed. Death, so familiar to me in my work, was now paying a personal visit. Here we were, finally face-to-face, and yet nothing about it seemed recognizable. Standing at the crossroads where I should have been able to see and follow the footprints of the countless patients I had treated over the years, I saw instead only a blank, a harsh, vacant, gleaming white desert, as if a sandstorm had erased all trace of familiarity.”


December 16, 2016 

“I began to realize that coming in such close contact with my own mortality had changed both nothing and everything. Before my cancer was diagnosed, I knew that someday I would die, but I didn’t know when. After the diagnosis, I knew that someday I would die, but I didn’t know when. But now I knew it acutely. The problem wasn’t really a scientific one. The fact of death is unsettling. Yet there is no other way to live.”


December 16, 2016 

“Only 0.0012 percent of thirty-six-year-olds get lung cancer. Yes, all cancer patients are unlucky, but there’s cancer, and then there’s CANCER, and you have to be really unlucky to have the latter. When she asked us to specify what would happen to the sperm if one of us “were to die”—who would legally own them in the event of death—tears began rolling down Lucy’s face.
The word hope first appeared in English about a thousand years ago, denoting some combination of confidence and desire. But what I desired—life—was not what I was confident about—death. When I talked about hope, then, did I really mean “Leave some room for unfounded desire?” No. Medical statistics not only describe numbers such as mean survival, they measure our confidence in our numbers, with tools like confidence levels, confidence intervals, and confidence bounds. So did I mean “Leave some room for a statistically improbable but still plausible outcome—a survival just above the measured 95 percent confidence interval?” Is that what hope was?”


December 16, 2016 

“I developed the characteristic severe acne that correlates with a good response. Lucy had always loved my smooth skin, but now it was pockmarked and, with my blood thinners, constantly bleeding. Any part of me that identified with being handsome was slowly being erased—though, in fairness, I was happy to be uglier and alive. Lucy said she loved my skin just the same, acne and all, but while I knew that our identities derive not just from the brain, I was living its embodied nature. The man who loved hiking, camping, and running, who expressed his love through gigantic hugs, who threw his giggling niece high in the air—that was a man I no longer was. At best, I could aim to be him again.”


December 16, 2016 

“My oncology appointments were the most important of many new appointments with a variety of healthcare providers, but they weren’t the only ones. At Lucy’s insistence, we began seeing a couples therapist who specialized in cancer patients. Sitting in her windowless office, in side-by-side armchairs, Lucy and I detailed the ways in which our lives, present and future, had been fractured by my diagnosis, and the pain of knowing and not knowing the future, the difficulty in planning, the necessity of being there for each other. In truth, cancer had helped save our marriage.
“Well, you two are coping with this better than any couple I’ve seen,” the therapist said at the end of our first session. “I’m not sure I have any advice for you.”
I laughed as we walked out—at least I was excelling at something again. The years of ministering to terminally ill patients had borne some fruit! I turned to Lucy, expecting to see a smile; instead, she was shaking her head.
“Don’t you get it?” she said, taking my hand in hers. “If we’re the best at this, that means it doesn’t get better than this.”


December 16, 2016 

“Like my own patients, I had to face my mortality and try to understand what made my life worth living—and I needed Emma’s help to do so. Torn between being a doctor and being a patient, delving into medical science and turning back to literature for answers, I struggled, while facing my own death, to rebuild my old life—or perhaps find a new one.”


December 16, 2016 

“I began to look forward to my meetings with Emma. In her office, I felt like myself, like a self. Outside her office, I no longer knew who I was. Because I wasn’t working, I didn’t feel like myself, a neurosurgeon, a scientist—a young man, relatively speaking, with a bright future spread before him. Debilitated, at home, I feared I wasn’t much of a husband for Lucy. I had passed from the subject to the direct object of every sentence of my life. In fourteenth-century philosophy, the word patient simply meant “the object of an action,” and I felt like one. As a doctor, I was an agent, a cause; as a patient, I was merely something to which things happened. But in Emma’s office, Lucy and I could joke, trade doctor lingo, talk freely about our hopes and dreams, try to assemble a plan to move forward. Two months in, Emma remained vague about any prognostication, and every statistic I cited she rebuffed with a reminder to focus on my values. Though I felt dissatisfied, at least I felt like somebody, a person, rather than a thing exemplifying the second law of thermodynamics (all order tends[…]”


December 16, 2016 

“I knew a child would bring joy to the whole family, and I couldn’t bear to picture Lucy husbandless and childless after I died, but I was adamant that the decision ultimately be hers: she would likely have to raise the child on her own, after all, and to care for both of us as my illness progressed.
“Will having a newborn distract from the time we have together?” she asked. “Don’t you think saying goodbye to your child will make your death more painful?”
“Wouldn’t it be great if it did?” I said. Lucy and I both felt that life wasn’t about avoiding suffering.”


December 16, 2016 

“Years ago, it had occurred to me that Darwin and Nietzsche agreed on one thing: the defining characteristic of the organism is striving. Describing life otherwise was like painting a tiger without stripes. After so many years of living with death, I’d come to understand that the easiest death wasn’t necessarily the best. We talked it over. Our families gave their blessing. We decided to have a child. We would carry on living, instead of dying.”


December 16, 2016 

“Another CT scan followed. The tumor had shrunk slightly more. Going over the images with me, Emma said, “I don’t know how long you’ve got, but I will say this: the patient I saw just before you today has been on Tarceva for seven years without a problem. You’ve still got a ways to go before we’re that comfortable with your cancer. But, looking at you, thinking about living ten years is not crazy. You might not make it, but it’s not crazy.”
Here was the prognostication—no, not prognostication: justification. Justification of my decision to return to neurosurgery, to return to life. One part of me exulted at the prospect of ten years. Another part wished she’d said, “Going back to being a neurosurgeon is crazy for you—pick something easier.” I was startled to realize that in spite of everything, the last few months had had one area of lightness: not having to bear the tremendous weight of the responsibility neurosurgery demanded—and part of me wanted to be excused from picking up the yoke again. Neurosurgery is really hard work, and no one would have faulted me for not going back. (People often ask if it[…]”


December 16, 2016 

“I didn’t know. But if I did not know what I wanted, I had learned something, something not found in Hippocrates, Maimonides, or Osler: the physician’s duty is not to stave off death or return patients to their old lives, but to take into our arms a patient and family whose lives have disintegrated and work until they can stand back up and face, and make sense of, their own existence.
My own hubris as a surgeon stood naked to me now: as much as I focused on my responsibility and power over patients’ lives, it was at best a temporary responsibility, a fleeting power.”


December 16, 2016 

“Although I had been raised in a devout Christian family, where prayer and Scripture readings were a nightly ritual, I, like most scientific types, came to believe in the possibility of a material conception of reality, an ultimately scientific worldview that would grant a complete metaphysics, minus outmoded concepts like souls, God, and bearded white men in robes. I spent a good chunk of my twenties trying to build a frame for such an endeavor. The problem, however, eventually became evident: to make science the arbiter of metaphysics is to banish not only God from the world but also love, hate, meaning—to consider a world that is self-evidently not the world we live in. That’s not to say that if you believe in meaning, you must also believe in God. It is to say, though, that if you believe that science provides no basis for God, then you are almost obligated to conclude that science provides no basis for meaning and, therefore, life itself doesn’t have any. In other words, existential claims have no weight; all knowledge is scientific knowledge.”


December 16, 2016 

“Science may provide the most useful way to organize empirical, reproducible data, but its power to do so is predicated on its inability to grasp the most central aspects of human life: hope, fear, love, hate, beauty, envy, honor, weakness, striving, suffering, virtue.”


December 16, 2016 

“In the end, it cannot be doubted that each of us can see only a part of the picture. The doctor sees one, the patient another, the engineer a third, the economist a fourth, the pearl diver a fifth, the alcoholic a sixth, the cable guy a seventh, the sheep farmer an eighth, the Indian beggar a ninth, the pastor a tenth. Human knowledge is never contained in one person. It grows from the relationships we create between each other and the world, and still it is never complete.”


December 16, 2016 

“Yet one thing cannot be robbed of her futurity: our daughter, Cady. I hope I’ll live long enough that she has some memory of me. Words have a longevity I do not. I had thought I could leave her a series of letters—but what would they say? I don’t know what this girl will be like when she is fifteen; I don’t even know if she’ll take to the nickname we’ve given her. There is perhaps only one thing to say to this infant, who is all future, overlapping briefly with me, whose life, barring the improbable, is all but past.
That message is simple:
When you come to one of the many moments in life where you must give an account of yourself, provide a ledger of what you have been, and done, and meant to the world, do not, I pray, discount that you filled a dying man’s days with a sated joy, a joy unknown to me in all my prior years, a joy that does not hunger for more and more but rests, satisfied. In this time, right now, that is an enormous thing.”


December 16, 2016 

“PAUL DIED ON MONDAY, March 9, 2015, surrounded by his family, in a hospital bed roughly two hundred yards from the labor and delivery ward where our daughter, Cady, had entered the world eight months before. Between Cady’s birth and Paul’s death, if you’d seen us sucking on ribs at our local barbecue restaurant and smiling over a shared beer, a dark-haired baby with long eyelashes napping in her stroller beside us, you’d never have guessed that Paul likely had less than a year to live, nor that we understood that.”


December 16, 2016 

“Although Paul accepted his limited life expectancy, neurologic decline was a new devastation, the prospect of losing meaning and agency agonizing. We strategized with Paul’s oncologist about his top priority: preserving mental acuity as long as possible. We arranged entry into a clinical trial, consultation with a neuro-oncology specialist, and a visit with his palliative-care team to discuss hospice options, all in service of maximizing the quality of his remaining time. My heart swelled even as I steeled myself, anticipating his suffering, worrying that he had only weeks left—if that. I envisioned his funeral as we held hands. I didn’t know that Paul would die within days.”


December 16, 2016 

“I returned to Paul’s bedside. He looked at me, his dark eyes alert above the nose bridge of the BiPAP mask, and said clearly, his voice soft but unwavering, “I’m ready.”
Ready, he meant, to remove the breathing support, to start morphine, to die.
The family gathered together. During the precious minutes after Paul’s decision, we all expressed our love and respect. Tears glistened in Paul’s eyes. He expressed gratitude to his parents. He asked us to ensure that his manuscript be published in some form. He told me a last time that he loved me. The attending physician stepped in with strengthening words: “Paul, after you die, your family will fall apart, but they’ll pull it back together because of the example of bravery you set.” Jeevan’s eyes were trained on Paul as Suman said, “Go in peace, my brother.” With my heart breaking, I climbed into the last bed we would share.”


December 16, 2016 

“When Breath Becomes Air is, in a sense, unfinished, derailed by Paul’s rapid decline, but that is an essential component of its truth, of the reality Paul faced. During the last year of his life, Paul wrote relentlessly, fueled by purpose, motivated by a ticking clock. He started with midnight bursts when he was still a neurosurgery chief resident, softly tapping away on his laptop as he lay next to me in bed”


December 16, 2016 

“Most of our family and friends will have been unaware, until the publication of this book, of the marital trouble Paul and I weathered toward the end of his residency. But I am glad Paul wrote about it. It’s part of our truth, another redefinition, a piece of the struggle and redemption and meaning of Paul’s life and mine. His cancer diagnosis was like a nutcracker, getting us back into the soft, nourishing meat of our marriage. We hung on to each other for his physical survival and our emotional survival, our love stripped bare. We each joked to close friends that the secret to saving a relationship is for one person to become terminally ill. Conversely, we knew that one trick to managing a terminal illness is to be deeply in love—to be vulnerable, kind, generous, grateful. A few months after his diagnosis, we sang the hymn “The Servant Song” while standing side by side in a church pew, and the words vibrated with meaning as we faced uncertainty and pain together: “I will share your joy and sorrow / Till we’ve seen this journey through.”


December 16, 2016 

“When I see the hospital where Paul lived and died as a physician and a patient, I understand that had he lived, he would have made great contributions as a neurosurgeon and neuroscientist. He would have helped countless patients and their families through some of the most challenging moments of their lives, the task that drew him to neurosurgery in the first place. He was, and would have continued to be, a good person and a deep thinker. Instead, this book is a new way for him to help others, a contribution only he could make. This doesn’t make his death, our loss, any less painful. But he found meaning in the striving. Here of this book, he wrote, “You can’t ever reach perfection, but you can believe in an asymptote toward which you are ceaselessly striving.” It was arduous, bruising work, and he never faltered. This was the life he was given, and this is what he made of it. When Breath Becomes Air is complete, just as it is.”


Notes From: Paul Kalanithi. “When Breath Becomes Air.” iBooks. 


Check out this book on the iBooks Store: https://itun.es/dk/qmY89.l

Thursday, November 10, 2016

Notes From: Jim Koch. “Quench Your Own Thirst.” iBooks. (Chp. 4-9)

November 5, 2016 

“After figuring out the “better or cheaper” principle, I recognized an important corollary: The size of your business is defined by the number of customers who care about getting either the higher quality or the lower cost, as well as by how much these customers purchase.”


November 5, 2016 

“I INCORPORATED BOSTON BEER Company on July 2, 1984. My first important task, one that only took a few weeks, was to secure funding. I calculated that I needed $250,000 to start the company.”


November 5, 2016 

“I signed a one-year lease for $80 a month for warehouse space in the old Haffenreffer Brewery, which had been the last operating brewery in the city of Boston. Since the brewery’s closure in the mid-1960s, the building had fallen into disrepair and had been largely abandoned. ”


November 5, 2016 

“I had a warehouse, but with only $250,000 to work with, I knew I wouldn’t be able to build my own brewery. My dad came up with a great solution: “Jim,” he said, “there are plenty of good breweries out there with excellent quality control that aren’t working to their full capacity. Why don’t you rent time in one of them and brew your beer there? That will give you a foothold until you have the capital to build a brewery of your own.”


November 5, 2016 

“Contract brewing would make my start-up leaner, and it would also be better for the beer, since a quality established brewery would have a much better brewhouse, cellars, and laboratory that I could use. In addition, our recipe is complex, and my father and I knew we needed a traditional brewery with modern quality control to maintain consistency from brew to brew.”


November 5, 2016 

“Through a BCG contact, I arranged a meeting with Arthur F. F. Snyder, a vice president at U.S. Trust Company. Art was your classic, crusty old Yankee banker right down to the suspenders. ”


November 5, 2016 

“Before I could get very far, he stopped me and said, “Jim, I have some bad news. You can go to as many banks as you want, but nobody is going to lend you any money.”


November 5, 2016 

“Because we’re a bank, and we don’t get paid to take risks. ”


November 5, 2016 

“With banks out of the picture, I went to see whether a friend of mine at a venture capital firm would help. He looked at the business plan and proclaimed he wasn’t interested. When I asked why, he said, “Well, we need to invest in businesses that have at least a reasonable possibility of returning ten times what we put in it. We make ten investments a year, knowing we’ll lose our shirts on five of them. Four of them might break even or make double our money. We need one that will allow us to make a healthy return—say, ten times our money. ”


November 5, 2016 

“I had known from the outset I wanted a partner, since my father had always told me how good it was to have someone with whom to share the highs and lows. I also felt that a partner could contribute some of the skills I didn’t have and perhaps have a personality that complemented mine.”


November 5, 2016 

“ Then it hit me: The resumés accumulating on my assistant Rhonda’s desk weren’t the solution. Rhonda was the solution!”


November 5, 2016 

“Rhonda Kallman’s presence at BCG was a great testament to the way BCG cherished talent. Serving as admin assistant to not one, not two, but seven people, she was smart as a whip, a fast learner, and a good listener. She didn’t have a bachelor’s degree, but that didn’t matter; I had plenty of degrees. Rhonda had something I did not, something they don’t teach at Harvard Business School: Rhonda liked bars and she liked people. She was a very determined person—“force of nature” comes to mind. She understood people and what motivated them. She understood bartenders and servers. Plus, she was single and in her early twenties. Bars were her natural habitat.”


November 5, 2016 

“Confident and self-possessed, she knew how to handle the hyper-achieving, high-anxiety, Type-A business consultants at BCG. With her sharp sense of humor, she had a knack for making people feel comfortable so that they did what she needed them to do, often without even realizing it.”


November 5, 2016 

“Her skills aside, I knew it would be fun to go to battle with her on my team. I first broached the notion of a partnership to her during the spring of 1984, just before I incorporated the company. I had not yet worked out many of the specifics of our operations, so I suppose my offer came across to her as vague or overly idealistic or stupid. She didn’t definitively say no, but she made it clear that she was not interested; she valued the stability of her job with BCG and the fun of bartending on the side. She also had serious doubts about whether my idea of a richer, full-bodied, craft-brewed beer would fly. “Jim,” she said, “nobody drinks your kind of beer. They drink light beer. There’s no room for little guys in the beer industry. I doubt we’d even serve it in the bar where I work.”


November 5, 2016 

“We like to think of America as a pure meritocracy, a place where the best talent always wins out. Yet in many cases, the best candidate doesn’t get hired; the candidate with the best education or the best resumé does. Many companies, beholden to what is essentially an education-based caste system, would never consider Rhonda, who had an associate’s degree in secretarial science, for the same job as a Stanford M.B.A. ”


November 5, 2016 

“PERSUADING RHONDA TO JOIN Boston Beer was my first sales call and, to this day, probably my most important one. Her value to the business became clear immediately, when we sat down together in a bar to sketch out our initial sales efforts.”


November 5, 2016 

“Among bars and restaurants, we would target places that sold significant quantities of imported beer and were the best at what they did. ”


November 5, 2016 

“ We wanted to be in a premium place like the Ritz-Carlton, but also in the best neighborhood pubs in Boston and the best dive bars—essentially, all the places that offered Bostonians the most authentic, high-quality drinking experiences.”


November 5, 2016 

“A START-UP ENTREPRENEUR has to juggle a lot of balls. You’re not really a chief executive officer, because there’s nobody but yourself to execute. The CEO title takes on a new meaning. You’re the chief everything officer. In my case, starting a beer company required I handle a dizzying array of tasks.”


November 5, 2016 

“My previous efforts at home brewing hadn’t produced anything memorable except my first wife’s dismay. Now that I had the recipe from my father, I got serious and started experimenting in our kitchen. ”


November 5, 2016 

“ Not every batch was successful. On one occasion, the beer exploded in our basement. When you home brew, the final step is to fill the bottles with fermented but flat beer, prime them with a precise amount of sugars, cap them, and let the carbonation build up as the yeast eats all the sugar. I was making an all-malt beer, so I was using maltose instead of sugar, and I miscalculated how much I needed. In a few days, the bottles started exploding: Pop! Pop! Pop! Pop! They sounded like muffled grenades. Oh, man, I thought. I went carefully downstairs and saw that only a few of the bottles had exploded.”


November 9, 2016 

“A lot of start-up stories talk about the lone genius founder toiling away in solitude until he has perfected his product and then emerging to dazzle the world. Those stories don’t ring true to me, and they weren’t my story. I wanted to make uncompromisingly great beer, and I knew it would be a better beer if I had the help of the best brewmaster in the world.”


November 9, 2016 

“Given all that Joe had accomplished, I felt he was the ideal person to help me re-create my unique beer. When starting a business, there is probably one thing in a hundred where you need to be the best in the world. The other ninety-nine things, you can be pretty good at. For that one thing, though, it’s vital that you get the very best person in the world to mentor you and help you achieve perfection. You know Yoda from The Empire Strikes Back? You need a Yoda.”


November 9, 2016 

“There’s a story about a ship whose boilers were not working right, and nobody knew how to fix them. They found a world-famous expert who came in, banged on a pipe with a hammer, and made the boiler come back to life. “That’ll be $10,000,” the expert said.
The ship’s captain was beside himself. “Ten grand? For banging on a pipe? That’s an outrage! Send me a bill that justifies the expense.”
So the expert sent a bill. He charged $1 for hitting the pipe, and $9,999 for knowing which pipe to hit.
Joe was like that. He knew which pipe to hit, and in exchange for that kind of knowledge and expertise, I paid him as much as I could muster ($7,500 for his services for all of 1984) and gave him 2 percent of the company. He more than earned his keep.”


Notes From: Jim Koch. “Quench Your Own Thirst.” iBooks. 


Check out this book on the iBooks Store: https://itun.es/dk/it2x-.l

Thursday, November 3, 2016

Notes From: Jim Koch. “Quench Your Own Thirst.” iBooks. (Chp. 1-4)

October 2, 2016 

“ Driven by further innovations like Angry Orchard hard cider, Boston Beer’s 2015 revenues have reached nearly $1 billion. That might be an impressive-sounding number, but Samuel Adams is still only about 1 percent of the overall U.S. beer market. That’s right; it took us thirty years to get to 1 percent. We started at invisible, grew to infinitesimal, got to minuscule, and moved to tiny. In 2015 we can proudly say, “We finally made it to small!”


October 2, 2016 

“ Never did I think I’d get to drink some 24,000 beers as part of my job. Never did I think my work days would be so diverse and engaging, and that they would include tasting experimental brews, presiding over weddings at our brewery”


October 2, 2016 

“Throughout my childhood, my dad’s mantra was: Every problem has a solution. This optimistic yet pragmatic perspective helped my dad overcome any fears he might have had as he started his own business—and, I might add, it helped him in the rest of his life, too. ”


October 2, 2016 

“As a kid, I watched my dad’s pragmatic optimism in action every day. But I didn’t just soak it in; I put it into practice myself. When the washing machine broke, Dad and I went down to the cellar with a toolbox, took the thing apart, and figured out what was wrong. ”


October 2, 2016 

“We enjoyed our share of family activities, but the ones I remember most growing up had to do with work, not play. No job was a “dirty” job; all work was worthwhile and valued as a craft. One year my family and I planted thousands of Christmas trees on our farm. Other times my brother and I went to my dad’s company and helped him fill drums of chemicals. ”


October 2, 2016 

“All these chores and jobs forced me to solve problems, and to rely on my own resources to do it. When obstacles arose, I thought, Okay, there’s a solution out there. Maybe I can’t see it, but it exists. I have everything I need inside me to find it. If I try hard and still don’t see the answer, then maybe I need to start fresh. Eventually, I will see it. Every problem has a solution.”


October 2, 2016 

“By the time I reached my mid-thirties, starting a company didn’t seem fundamentally different from any other practical task I’d attempted. I wasn’t terrified at the prospect of leaving stability and familiarity behind, because I knew things would work out.”


October 2, 2016 

“The year was 1973. I was twenty-four years old, and instead of working toward something I cared about, I had enrolled in graduate school, a dual J.D./M.B.A. program at Harvard. I had gone to Harvard as an undergraduate, and now I felt like I was in “nineteenth grade,” sequestered in what was essentially a womb with a view. ”


October 2, 2016 

“I felt trapped, like I was floating down a pounding river. If I continued on toward graduation, I would be routed onto a life stream I didn’t want. ”


October 2, 2016 

“I wrote letters to the deans of Harvard Law School and Harvard Business School, telling them I was dropping out. They urged me to reconsider, since I would have to reapply for admission if I wanted to return. But I had decided. I didn’t want to go where the river was taking me.”


October 2, 2016 

“Over the next three years, I was at Outward Bound schools in the mountains of Colorado, the desert in Texas, the mountains in Oregon, the lakes of Minnesota, and the rivers and mountains of British Columbia.”


October 2, 2016 

“In retrospect, that’s kind of what I was doing with my life—charting my own path. It may have seemed like I was a “dropout,” and in a literal sense I was. I was moving in no particular direction, toward no particular goal. ”


October 2, 2016 

“Should you change something big in your life? Should you switch departments or take on a new role? Should you quit your job and start a business? I can’t tell you that. What I do know is you shouldn’t settle when it comes to work and career. If you’re going to work hard, you should find it satisfying and meaningful. Work is too much a part of your life and identity not to. ”


October 2, 2016 

“BACK IN 1983, when I started thinking about starting my own business, I had no idea what it would be. It’s not like I had always been obsessed with beer. Sure, beer was a fairly strong presence in our family life when I was growing up; I visited breweries with my father on many occasions, and, in keeping with our German heritage, we kids were sometimes given a little beer with dinner. But that didn’t translate automatically into an irresistible business idea. ”


October 2, 2016 

“I loved the intellectual challenge of consulting, but the constant business travel had gotten to me. I wanted to see more of my family while doing something I enjoyed, something that was meaningful.”


October 2, 2016 

“I had been home brewing off and on for a few years, seeing it as a way to feel connected to my family’s heritage (President Jimmy Carter had only legalized home brewing in 1978 and it hadn’t yet become popular). I understood the basics and, having worked with manufacturing processes at the consulting company, I also thought I had a basic understanding of what was required to brew great beer consistently and on a commercial scale.”


October 2, 2016 

“I realized that I would face several challenges in getting this business off the ground. First, I would have to persuade drinkers to pay a premium for a beer that was richer and more flavorful than the pale, bland beers that were then as ubiquitous as Coke and Pepsi.”


October 2, 2016 

“Next, I would need to demonstrate something far more difficult: that an American brewer could brew beer that was as good as or better than the pricey European brews.”


October 2, 2016 

“If I could overcome all of these hurdles in educating drinkers, then the real Beer 101 would start. I would need to teach drinkers about the importance of brown bottles over green (to protect the beer from the damaging effects of light), about the reliable freshness of our product, and about quality ingredients and brewing practices. If I could teach drinkers all that, then, I thought, they would seek out a beer brewed in America using the world’s best ingredients and packaged to protect the integrity of the beer.
My idea boiled down (no pun intended) to three basic phases: Make great beer. Give it to people fresh. Find customers.”


October 2, 2016 

“We build all these frameworks, models, and modes of understanding to organize and explain what we experience. But there are always discrepancies or inexplicable truths, if you will, that fall outside our models. Our knee-jerk response? Either ignore these inexplicable truths or explain them away inelegantly.”


October 30, 2016 

“ Most commercial activity operates within the accepted paradigms of how the world works, with companies making incremental improvements in cost or quality. Entire industries are built around expanding and tweaking the accepted paradigm, and attempts to challenge the accepted paradigm are almost always frowned upon or marginalized, dismissed as impractical or wrongheaded. The truth is that most of the value in an industry is created precisely by people who venture outside of conventional wisdom. You know the people I’m talking about—the ones who embrace those wondrously creative, “holy shit” moments and who go on to do what most people didn’t expect or even think was possible.”


October 30, 2016 

“As a management consultant, I always took a special interest in the outliers in any industry. We would draw graphs to prove general rules, like the bigger the company, the larger the profits, or the faster the equipment ran, the lower the cost—stuff like that. But in processing the data, we always had certain data points that were off the line. Most people looked at the graph and saw the general rule, but I liked to observe and wonder at the weirdness of the outliers. Everybody already knew the general rule—that’s why it was the general rule. For me, the real opportunity lay in understanding the outliers, since these phenomena reflected activity that people usually ignored.”


October 30, 2016 

“As you tune in to listen for your great business idea, don’t get too influenced by what most people in an industry or a field say you “need to do.” Go your own way. A new business is built on a different and better approach than what’s already out there. And it’s okay to enter a field you know only a little about, because that little bit that you know can be key.”


October 30, 2016 

“You’ll of course want to look for skeptics who can help you test your idea. Some entrepreneurs fall so in love with their genius concept that they think they can’t lose. I get worried when I hear “all my friends love it.”


October 30, 2016 

“NOT LONG AGO, Harvard Business Review published an article on a two-decade-long study of thousands of businesses. The research revealed that there were precisely two rules of successful companies. The first rule: You succeed by adding value rather than reducing cost. The second: There are no other rules. I would add a third: If you can do both, you have a home run.”


October 30, 2016 

“ Price is important, but if that’s all you have to offer customers, then eventually you’re just a commodity and you hit a dead end in the market. You’re stuck always trying to be the lowest-price provider, cutting corners to reduce your costs. Somebody can always underprice you by cutting more corners.”


October 30, 2016 

“As I began to think about starting my own company, I was determined that any enterprise I created would clear a place for itself in the market by doing something better than its competition. That’s where all the passion and excitement in business was. We wouldn’t just ask customers to pay more; we would give them a good reason for doing so. In crafting your business plan, be brutally honest: Are you really providing a better product or service than what’s out there? Does anyone truly care? If so, can you do it at a price point that enough customers will find palatable?”


Notes From: Jim Koch. “Quench Your Own Thirst.” iBooks. 


Check out this book on the iBooks Store: https://itun.es/dk/it2x-.l