Wednesday, March 21, 2012

Fitness instructors and selling

Everyone sells. I sell my products, ideas, content and chances are you do as well. But fitness instructors don't have to participate in 'strategic ass-kissing' as everyone else does. They are the only people who can motivate you by telling you that you are weak, aren't putting enough effort and are not good at what you are trying to do and achieve. This actually portrays a different image on likability. Turns out that the best people skill is authenticity, not likability. 
Be honest about who you are, and what you sell. If you can't convince yourself to buy what you're selling, you're not going to be able to sell it to someone else either. 

Be authentic and you'll know the truth behind what it is to sell, be it likable or not.