But the search for one business objective or a magical formula is likely to be as unproductive as the search for the philosophers stone. And to label the objective as 'make profit' tends to undermine the future. To balance the needs of a business, you need a variety of goals and targets and that by definition makes it a bundle of objectives. So what should these objectives be?
There is only one answer to that, and that is, objectives are needed in every business area where performance is vital to the survival and prosperity of the business.
Regardless of what business you're in, what economic conditions are like, and whatever the business size, its precisely this fundamental theorem that is critical and everything else must be discarded.
Plan well.
There is only one answer to that, and that is, objectives are needed in every business area where performance is vital to the survival and prosperity of the business.
Regardless of what business you're in, what economic conditions are like, and whatever the business size, its precisely this fundamental theorem that is critical and everything else must be discarded.
Plan well.
