“John's supplier took him to the best steakhouse in town and picked up the check. The next
time it was time to buy new supplies, John associated the supplier with pleasant feelings.
People can influence us by associating a product, service, person, investment, or
a situation with something we like. Many times we buy products, enter
relationships, and invest our money merely because we associate them with
positive things. No wonder advertisers or politicians connect what they want to
sell with things we like and avoid associating themselves with negative events.
Pair a sports car with something that produces a positive feeling - a beautiful and
sexy model- and we automatically associate the car with pleasure.”
-Seeking Wisdom from Darwin to Munger
