One of the most common fallacies is the 'think outside the box' school of thought. Well guess what, outside the box teaches you how to think but without constraints.
But unlike a dream world, we all have constraints.
But unlike a dream world, we all have constraints.
- Why don't you sell more and make more money at the same time?
- Let's capture all the market share
- lets defeat our competitors
- Here's a solution that will definitely work, but it will need x Mln $'s that we don't really have
Sometime thinking inside the box can be good. Letting ideas ferment within the box is important. And when that moment comes, when that special external shock kicks in and you jump naked out of the tub saying "Eureka" (like Archimedes did), you'll truly value and thank the box for being there.
